Thursday, October 11, 2007

The VTA's Hard Sell for BART

Watching Santa Clara County try to sell its voters on BART, I feel a bit like I'm dealing with a slick car salesman.

In 2000 (Measure A) they promised that one tax would cover BART, CalTrain electrification, and a couple of new light rail lines to boot.

Once we were in the showroom, so to speak, it turned out that these extras were a "dot com economy special", not valid during recessions.

In 1996 they tried to get more money out of us by bundling: county health services sounds better than "undercoating", but it's the same tactic: throw in something new to trick you into spending more than you want.

Now they're proposing another sales tax, just a little one. This is the hard sell--just come up a little on the price and we'll have a deal...

This is the point where any self-respecting customer walks out in a huff, determined to "take their business elsewhere".

There are, and always were, cheaper and maybe even better alternatives.

Take a look at the Bay Rail Alliance's proposal for CalTrain Metro East.

When "professionals" fail this badly, it's time for citizens to take planning into their own hands!

No comments: